eCommerce Marketing Analyst Job

Req ID# 4788BR
Title eCommerce Marketing Analyst
Department Marketing
Company Name Checks Unlimited
Location of Position Colorado Springs, CO
State Colorado
Full Time/Part Time Full Time
Shift Type Traditional
Job Description
Supports efforts to optimize eCommerce initiatives and marketing program performance by preparing metric information, producing analysis and making recommendations. Impacts eCommerce strategic direction by leveraging analysis and presentations to influence senior business leaders. Produces and represents key information in decision making forums, including monthly P&L meetings.


Accountabilities:

Prepares, monitors, and evaluates eCommerce metrics and key performance indicator dashboards by analyzing traffic patterns, usage, and trends; verifying statistical data accuracy; and researching external eCommerce metrics trends and internet marketing best practices . Analyze dashboard variances to determine causes and make recommendations (and implement where appropriate).

Identifies most effective promotions and offers in the internet channel by performing analysis of promotional test and historical performance of offers and making recommendations that optimize promotional activities across each brand.

Determines revenue forecast for all paid search programs, inlcluding keywords, contextual campaigns, etc.

Optimizes performance of all internet-based marketing efforts by interpreting reports, performing analysis, and developing insightful improvement ideas for internal client groups using an in-depth understanding of all Direct Checks web analytic tools.

Support email campaign efforts by selecting customer lists, analyzing email campaign performance, and recommending changes to email contact strategy as necessary.

Provide ROI analysis on marketing expense by progam type for the internet channel and recommends allocation of internet expense to maximize program effectiveness, including decision support for program discontinuation or increased advertising spend.

Required
Team Leadership
Business Acumen
Drive for Results
Building Collaboration
Planning and Organizing
Managing Execution
Google Analytics
Google Adwords

Preferred Education/

Experience:

Bachelors Degree plus 3-5 years experience in eCommerce Marketing or Business
Other Knowledge, Skills & Abilities: Knowledge: Advanced analytical techniques; finance and accounting concepts; internet business models and processes; internet marketing; interactive marketing concepts and strategies; web metrics; web technology; relational database and data warehouse technologies; SQL; query tools; basic database design concepts. Skills: Personal computers in an MS Windows environment; advanced spreadsheets; business analytics; apply quantitative and statistical concepts to a large dataset and interpret; interpersonal and written communication; negotiation; organization; planning and execution; collaboration; project management. Abilities: Leadership; attention to detail; work in a fast-paced, performance-driven environment
Pre-Employment Screening Drug screen and background check required. EOE/M/F/D/V.

Nearest Major Market: Colorado Springs
Job Segment: Marketing